Video production services can have a number of benefits for your business. Videos on your site can promote your products and services, boost the purchase intent of your customers and even improve your search engine results. Google reports that more than a quarter of it’s search results come from images and videos and that roughly a quarter of all internet users worldwide visit YouTube daily.
A video can also help customers to better understand your products or services. Studies also show that online videos boost the purchase intent of customers much more so than images and text alone and provoke reaction even more often than television advertisement does based on Nielson reports. That represents a massive potential for expansion in your marketing plan with millions of internet viewers watching online videos daily. Beyond all of that video represents a more personal way for your company to connect to your potential customers, putting a real face on your business.