SEO Marketing

Search Engine Optimization

Search Engine Optimization

SEO marketing is the process of increasing the search ranking of your website on search engines like Google. 90% of internet users use search to find and research products before making a purchase.

It doesn’t really matter how well your website is designed if people can’t find it when they’re searching for the services you offer. Optimizing your site structure and content are statistically proven methods that increase brand awareness and overall business growth. Listed below are some of the areas we target to increase your visibility.

 

Search Engine Crawler Access

  • Determine if search engine crawlers can access all pages of your site and to what depth they are retaining your content.
  • Determine pages and directories that should be blocked from crawlers to boost the rankings of the more important pages on your site.

Title & Meta Tag Analysis

Determine quality / relevancy of current title & Meta description / Meta keyword tags.

  • Improve keyword selection.
  • Remove duplicate titles / Meta tags on multiple pages.
  • Analyze / improve keyword order.
  • Analyze character counts so they are in proper range.
  • Identify opportunities for dynamic title & Meta tag generation. Simply put: create page titles and descriptions automatically based on the content already on the page. Ideal for sites with thousands of product pages where manual title & Meta tag input is time consuming. This can improve the rankings of thousands of landing pages that will serve as individual doorway pages to your site.

Duplicate Content

  • Duplicate content can drastically hurt rankings is not identified. Using crawler limitations (nofollow,noindex) and canonical tags, we can let the crawlers know what pages to rank so they do not cancel each other out.

Index Status

  • How many pages have Google / Bing / Yahoo are made searchable from your site? We can help get more searchable (indexed).

Keyword Density

  • Analyze / adjust the frequency of keywords on important pages.

URLs

  • Implement URL rewrites: are keywords being used in the URL properly?
  • Search Engine Optimization – Check / remove sessions ID’s.

Proper File Names

  • Search Engine Optimization – Do the files part of your site use keyword rich & relevant names?

Images

  • Load time is a ranking factor to Google. Are your images optimized to load quickly for the web?
  • Do your images use proper file names to capitalize on Google image search?
  • Are alt tags being used?

Keyword Anchor Text

  • While downplayed with the latest Google Updates (Panda & Penguin), it is still important to use internal links for the most important keywords for your site.

Generate sitemap file

  • A sitemap file is a list of all your pages that can be submitted to search engines so they can find all pages in your site.

Google & Bing Webmaster Tools

  • Set up access to control panels to see how search engines interpret your site and what problems they have identified.

Improve Load Time

Determine quality / relevancy of current title & Meta description / Meta keyword tags.

  • Analyze 3rd party load time elements (Live Chat, Site Seals, SSLs, etc.) and get to load earlier in the process.
  • Limit code to divs instead of tables

Keyword Density

While downplayed with the latest Google Updates (Panda & Penguin), it is still important to use internal links for the most important keywords for your site.

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