Content Writing Services

Content Writing Services

Content is king is the search world

One of the most important aspects to a successful website is Original Content. This content should utilize Highly Targeted Keywords geared toward the products, services and information on your site. Not only is original content very important but continuously updating and adding new content is just as important.

Here’s How it Works:

Content Writing Services: Google browses the web constantly with what they call “Spiders”. These spiders crawl over each page of your site and determine two very important factors:

  • How Original, Unique and Relevant your content is compared to what you are offering on your site.
  • How often you are updating and adding Original, Unique and Relevant content to your site.

The more original, unique and relevant content on your page, the longer visitors will stay on that page. The longer visitors stay will determine your Page Rank. The higher the Page Rank you are assigned the easier it is to find your site when performing a search. This is also referred to as an Organic Ranking or how well you rank Organically.

The key here is to keep adding to your original content. So the next time Google Spiders come back to look at your site, they will see new original content and reward you for all your hard work. Remember, Google see’s your website as a service before a business. Meaning what can you provide for free in terms of unique and valuable information is president over selling a product. The more relevancy and attention you give your site, the more you will be rewarded by Google.

Avoid Duplication:

It may be tempting but Duplicating Content will send out a red flag and may get you dropped way down in the ranks so your site will get little to no exposure. Google uses algorithms to cross reference content among millions of sites constantly and if you are duplicating, they will find you. Not to mention if you duplicate information from another source without permission, you could be infringing on copyright laws which could lead to legal headache. This excludes blogs from other sites, RSS feeds and other services you have “subscribed” to and in some cases, automatically post to your site. These subscriptions will help a little in gaining traffic to your site but are not rewarded as much as Original Content.

If it is essential to duplicate part or all of an article that you have not subscribed to, follow these steps:

  • Use quotations on the duplicated content.
  • Cite the original source of the article.
  • Add a link back to the source of the article.

When in doubt, always cite the original source and if you are not sure where the article originated, the best practice is to play it safe and not duplicate.

Content Tips for Your Business:

Use Original, Unique, Relevant Content:

  • The more you follow this “Rule of 3” the higher you will rank and the more exposure you will receive.

Update Regularly:

  • Updating your content on a daily or weekly basis will get you leaps and bounds ahead of the competition.

Format your Content:

  • Make sure to use specific and unique keywords in your content that are relevant to your product or service.

Never Duplicate:

  • Duplicating content could eliminate all the hard work and great exposure to your site.

Subscribe to Blogs and RSS Feeds:

  • Though not as good as original content, subscribing to other blogs and RSS feed related to your product, service or idea can give your site a little bump in traffic.

Get Help:

  • If you are unsure about how to start or just don’t have the time to set up all the content inlets and outlets on your site, talk to a professional and see what they can do for you. Content Writing Services are one of the oldest and most important aspects for a successful website. Without a solid foundation, your site will be overlooked by search engines.

 

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